Giacalone Construction, featured on The Rachael Ray Show

BREINIGSVILLE, Pa. — What if Rachael Ray wanted to surprise you with a room remodel, then shoot a Thanksgiving-week special from your house alongside Regis Philbin? She’d need some home makeover artillery, like John Gidding from HGTV’s “Curb Appeal” — and Paul Giacalone of Lehigh Valley-based Giacalone Construction.

When he heard the news, Giacalone knew it was a once-in-a-lifetime opportunity.

“I got the call and just said ‘Yes’ instantly,” said Giacalone, owner and project manager.

Not that there was much time to think about it. The call came from the ABC show’s executive producer on Wednesday, Nov. 7. Work was scheduled to start Saturday. Rachael and Regis would be on-site the following Tuesday to shoot. Fortunately, for Giacalone and his crew, working on a tight time-frame is nothing unusual.

“We’re used to being up against the clock,” said Giacalone.

Small wonder, then, that Giacalone can boast about top-tier ratings on Angie’s List. Prior to Nov. 10, though, what he couldn’t boast about was his website. And he knew The Rachael Ray Show viewers needed a way to reach him.

“I needed a website like I need referrals. I didn’t want to miss out on that new business.”

To ensure he didn’t, Giacalone turned to Bethlehem-based web design and marketing strategy studio simpatico* Interactive. In the span of a weekend, the team moved from planning and design concepts to a live, customized website.

“Simpatico was great to work with,” said Giacalone. “They were incredibly responsive to my needs. I feel ready for the publicity now.”

Giacalone Construction appears Wednesday, Nov. 21 at 10:00 a.m. on ABC’s The Rachael Ray Show. See the episode on the show’s website or read about it on The Morning Call.


Specializing in home improvement, general contractor Giacalone Construction serves the greater Lehigh Valley area of Pennsylvania, New Jersey, and the greater New York area. Some of their more popular services include patios, basement finishing, and kitchen and bathroom remodeling. Giacalone Construction is top-rated on Angie’s List and has been seen on ABC’s The Rachael Ray Show. Inquire about your next project at http://giacaloneconstruction.com/contact.

simpatico* Interactive serves the web design, marketing communications and IT needs of an eclectic portfolio of clients in an array of industries and sectors, including construction, health and wellness, B2B and independent artist.The team also sits on the Lehigh Valley Children’s Centers Development Committee alongside PPL Electric Utilities, Air Products, Just Born Candies and others. Inquire about your web design or advertising needs at http://simpaticointeractive.com.